1976

1976

In 1976, Biologist and Naturopath Jean Paul Lopart and Esthetician Rosanne Verlé
re-brand PHYTAL to PHYT’S AROMATIC. 
This new brand name refers to Phytotherapy (treatment by plant maceration) and Aromatherapy (treatment with essential oils).

From the very beginning, all of the products were based on natural ingredients and designed for professionals in the beauty industry. Some cult products already existed and were at the root of the brand’s reputation: the famous anti-aging Crème Absolue, the Gommage Ultra Doux Contact + facial exfoliator and the purifying Sérum C17 to name but a few.